SXSW is officially 2 days away! I am official press again this year and I am excited to highlight some of my Latinx Artists To watch for SXSW 2024.
Last year, Marca Unica and Del Records made HISTORY by bringing Eslabon Armado and playing “Ella Baila Sola” for the first time live at SXSW. After so many years of Latinx artists not being a priority at SX, this historic moment changed the game.
This year, Latinx artists are some of the most anticipated ever! With artists including Christian Nodal, Danny Bonilla, Jennun, My Cousin Vinny, Peso Pluma, and Young Miko, the Latinx lineup for SXSW 2024 is STACKED.
Keep reading for my top Latinx Artists to Watch at SXSW 2024!
Peso Pluma
I AM SO EXCITED FOR THIS Y’ALL! If you have been following me for a while you know my love for regional Mexican music and Doble P is such a powerhouse in the genre.
For so many years, Latinx music as a whole ignored Mexican regional music. When Peso Pluma blew up last year it not only showed the power of this genre to all Latinx communities but also to the rest of the world.
Peso Pluma will be playing at Rolling Stone Future of Music on Wednesday, March 13, 2024. The event will be at ACL-Live Moody Theater (310 W Willie Nelson Blvd) starting at 5:30 PM CT. RSVP here: https://rollingstone.swoogo.com/FutureofMusic24.
Jennun
Originally from Brenham, TX, Jennun moved to Austin almost 3 years ago to discover and create herself as an artist. Having grown up heavily involved in band, theatre, and choir, she knew exactly the path she was building herself up for. Jennun has been featured in many advertisements for local Austin businesses, podcasts, serves as a keynote speaker for events and has performed at many local Austin venues. She is an unsigned artist and seeking artist management. Her music style is a unique blend of Latin, pop, rap, and house genres that is sure to get you on your feet and dancing.
Jennun will be playing at Across the Board presented by Figure It Out Agency Friday, March 15, 2024. The event will be at Palm Door on Sixth (508 E 6th St, Austin, TX, 78701) starting at 7 PM CT.
Karely Rincón
“Una Canción Bonita” is the alter ego of Karely Rincón, singer and songwriter from Tuxtla Gutiérrez, Chis. Mexico. In 2017 while living in San Francisco, CA, she found a space in music by immersing herself in the independent music scene which inspired her to embark on a path in this industry.
Karely’s musical journey transcends mere notes and lyrics; drawing inspiration from a diverse array of artists such as Juan Gabriel, Carla Morrison, Elsa y Elmar, Manu Chao, Lili Allen, and Ximena Sariñana. Karely infuses new genres and rhythms into each composition, transforming her personal experiences into melodic tapestries that resonate with listeners on a profound level. “Una Canción Bonita” is not just a music project; it is a testament to Karely’s boundless creativity, passion for storytelling, and commitment to push the boundaries of latin and alternative-pop music.
Karley will be playing on Tuesday, March 12, 2024 at Cuatro Gato (310 Colorado St., Austin TX 78701) at 8 PM CT.
My Cousin Vinny
My Cousin Vinny is a DJ and Music Producer from Sacramento, California. Widely known for his eclectic taste in dance music, he also finds a way to blend Latin and Global sounds into his high-energy DJ sets. Ranging anywhere from Cumbia, Moombahton, Reggaeton, House Music and more, his music collaborations with artists all around the world has given him international acclaim, as he’s been able to tour throughout the United States.
My Cousin Vinny has played in various cities of Miami, Texas, Oregon, and throughout California, just to name a few places. His ability to curate a vibe for any type of party, nightclub and music festival, has allowed him to share the stage with world-renowned artists such as Diplo, Steve Aoki, MK, Big Sean, El Dusty, Peligrosa, Le Youth, Los Rakas, Coco & Breezy and many more.
Whether he’s playing his nightclub residencies, or touring throughout the country, My Cousin Vinny always puts on a show for the crowd, and his bright positive energy shines through as he shares his passion for music and bringing people together for a great time.
My Cousin Vinny will be playing on Tuesday, March 12, 2024 at Coconut Club (310 Colorado St., Austin TX 78701) at 9 PM CT.
Hijas De La Muerte
Hijas De La Muerte are a 3-piece Indian and Hispanic Grunge-Punk band from South Florida created in 2019, made from a collection of theatrically fierce, riotous women. Their unique brand of entertainment fuses a groove heavy hybrid of 90s riot grrrl thrash, garage metal crunch, and desert rock scorch with macabre stage makeup and distinct screams for change that will have you hooked.
Hijas De La Muerte is bursting with excitement and pride as they announce their recent signing with Punk Black Records. This thrilling collaboration marks a significant milestone in their musical journey, validating their unique sound and powerful message. With their raw energy and unbridled passion, Hijas De La Muerte is ready to unleash their unapologetic punk anthems to a wider audience, and their partnership with Punk Black Records promises to amplify their voices and empower their rebellious spirit even further. Embracing this new chapter, the band members are grateful for the opportunity to showcase their talents and break barriers in the music scene.
Hijas De La Muerte will be playing on Wednesday, March 13, 2024 at Hotel Vegas (1502 E 6th St., Austin TX 78701) at 10 PM CT.
Boza
Boza, a Panamanian artist with an innate passion for music, has taken the world by storm with his unique sound and unwavering commitment to his craft. With his unique fusion of dancehall and ‘Canela,’ he’s collaborated with stars like Ozuna, Kenia Os, and Lunay. In 2020, his breakout hit “Hecha Pa’ Mi” soared to #14 on Spotify’s Global Top 50, and it conquered charts worldwide, earning Gold, Platinum, and Diamond certifications. Boza’s talent garnered awards like Best New Artist at Premios HEAT and Best New Urban Artist at the Latin American Music Awards.
In 2021, his 3-song bundle Ella achieved Gold and Platinum status and made him Spotify’s first Latin RADAR US artist. 2022 brought “¿Qué Prefieres?,” featuring Beéle, and nominations for Male Revelation Artist, Premios Juventud’s New Male Generation recognition, and multiple Premios Tu Música Urbano nods.
Boza continued to captivate in 2023 with Sin Sol and closed the year on a high note with Barco de Papel, dominating Latin American music charts. Boza’s journey is a testament to his creativity and dedication, leaving an indelible mark in music history.
Boza will be playing at the Canela Music Showcase on Thursday, March 14, 2024 at Palm Door on Sixth (508 E 6th St, Austin, TX, 78701) at starting at 7:30 PM CT.
Young Miko
Singer and songwriter, Young Miko, began developing her artistic talent at an early age. The young woman from Añasco, Puerto Rico, has stood out in the urban genre by singing openly to women.
With the release of his first EP “TRAP KITTY” – by producers Mauro and Caleb Calloway – he demonstrated complete control of the music scene. Likewise, she solidified herself by being a versatile and outgoing performer. Her first world tour “Trap Kitty World Tour” took her to perform on local and international platforms that total 17 countries, 46 shows and 44 cities, all sold out.
Songs like “Wiggy” and “Lisa” contributed to the growth of her career. In particular, Wiggy, who surpassed 30 million views and positioned Young Miko as the first Puerto Rican artist to enter a solo song in Spotify’s Global Top 200, ranking #150. In her short but successful career, collaborations such as “Classy 101” with the Colombian artist Feid stand out, which was positioned on the Hot 100 Latin Song Billboard. In 2023 she stood out as “Billboard’s Latin Rookie of the Year”.
Young Miko will be playing at Rolling Stone Future of Music on Wednesday, March 13, 2024. The event will be at ACL-Live Moody Theater (310 W Willie Nelson Blvd) starting at 5:30 PM CT.
BALTHVS
BALTHVS is a psychedelic funk trio formed in 2020. Best known for their eclectic style, which fuses elements of Middle Eastern Music, Disco, House, Funk, Psychedelia, Indie, Dub Reggae, Surf Rock and Cumbia into a cohesive whole. The band is notable for their energetic shows, live improvisation and prolific output. Since their formation, the band has released over 34 singles and 3 full length albums, accumulating over 6.5 million streams worldwide. With 3 US Tours under their belt and having played the biggest music festival in Colombia (Rock al Parque), the band is eager to make more music and share their sonic voyage with the world.
BALTHVS will be playing at Sound Wine Fest on Sunday, March 10, 2024 at Far Out Lounge (8504 S Congress Ave, Austin, TX 78745) starting at 3 PM CT and on Tuesday, March 12, 2024 at The 13th Floor (711 Red River St, Austin, TX 78701) at 1 AM CT.
Stephanie Bergara
A veteran performer of 20 years, new singer-songwriter Stephanie Bergara has been ready to reach for her moment. As the powerhouse lead singer of Texas based Selena Tribute band BIDI BIDI BIDI BANDA, she has shared her love of performing with record breaking audiences across the United States. As an emerging songwriter, with a head-turning power vocal, she begins to tell a story that is all her own. Drawing influence from iconic performers like Selena and Linda Rondstadt and songwriters including The Chicks and Brandi Carlile, Bergara’s deeply personal lyrics combined with soulful melodies tell a story of fierce empowerment and passionate vulnerability.
Stephanie Bergara will be playing at the EQ Austin showcase on Thursday, March 14, 2024 at The Grackle (1700 E 6th St, Austin, TX 78702) at 8 PM CT.
Moffa
Moffa is a Puerto Rican artist who experiments with genres like Rnb, Reggaetón, Pop, Afrobeat and many more. In 2021, he launched himself into the public eye with the song “Un Viaje” in which he collaborated with Karol G. With his recent songs like Bentley Remix, DAMNN, Fechorías, PE$O, saluDARTE, TOKO, and collaborations with Manuel Turizo, Lyanno, King Savagge, Juanka, paopao, etc, he has shown that with his versatility and unique style he brings a fresh and colorful musical take. In his short career, he has proven to be a major prospect, and we can’t wait for the world to continue getting to know the next superstar: Moffa.
Moffa will be playing at the Fama Collective Showcase on Thursday, March 14, 2024 at Palm Door on Sixth (508 E 6th St, Austin, TX, 78701) at 10:10 PM CT and at the SXSW Music Closing Party on Saturday, March 16, 2024 at Palm Door on Sixth (508 E 6th St, Austin, TX, 78701).
Danny Bonilla
Born and raised in Dallas, Texas – multi-instrumentalist Danny Bonilla is on a mission to create the ultimate feel-good music by embracing every crevice of his multidimensional life. Despite early expectations that stem from a first-generation Salvadoran home, Bonilla knew his destiny rested upon the magic of creating music. At the age of 8, he began learning how to read and compose music, as well as joined the school choir to indulge his inimitable vocal abilities. With an aspiration to create music that expanded beyond the overplayed and banal, it was a fateful encounter with fellow Luna Luna founding member Kevin Gonzalez in downtown Dallas that would put their name on the musical map striking gold as indie dream-pop sensations.
Danny Bonilla will be playing at the EQ Austin showcase on Thursday, March 14, 2024 at The Grackle (1700 E 6th St, Austin, TX 78702) at 9 PM CT.
J Noa
Since hip hop’s inception, rhythm and poetry has consistently existed as a reporting tool. Through this act, rappers educate the world on culture, joy, discrimination, prejudice, and classism, thus making them the journalists of their neighborhoods and barrios. Sony Music Entertainment signee, J Noa, embodies this reality and in a short span of time, the world-renowned lyricist has charmed and scored international support for her gritty freestyles, direct delivery and sharp verses.
Born Nohelys Jimenez in San Cristobal, Dominican Republic, the young composer’s humble upbringing was filled with culture and music. The neighborhood that raised her fed her lyricism and dance at every turn. While the boys and young men practiced the art of battle rap she would make her way in the cyphers, at just five years old studying and analyzing.
J Noa composed her first verse at the tender age of 8 and her first song at 11 upon watching a Super Nuevo interview that would convince her to take rap seriously, as he shared words of empowerment and advice that related to J Noa and her experience — the sight of representation and a rags to riches story confirmed that her dream was worth chasing.
J Noa will be playing at Rolling Stone Future of Music on Wednesday, March 13, 2024. The event will be at ACL-Live Moody Theater (310 W Willie Nelson Blvd) starting at 5:30 PM CT. RSVP here: https://rollingstone.swoogo.com/FutureofMusic24.
Christian Nodal
Christian Nodal is a singer, songwriter, and multi-instrumentalist from Mexico whose charting, award-winning sound weds mariachi to norteño, sometimes with pop hooks. His vocal instrument is a rich, emotionally expressive romantic tenor. Backed by a mariachi orchestra, he released “Adiós Amor,” his debut single, in 2016; it reached the top of the Mexican Regional charts and remained there for more than six months. 2017’s much-anticipated debut album, Me Dejé Llevar, went to number two in the U.S. Each of its four singles was certified multi-platinum. 2019’s Ahora long-player experienced similar success as Nodal established his reputation across the Americas on tour. Ayayay! was initially issued as an EP in May 2020, but was expanded to a full-length Top Ten album in September 2021. In 2022, he released the first of his Forajido EPs, landing another hit with “Ya No Somos Ni Seremos.” Forajido EP 2 followed in 2023, and he teamed up with Peso Pluma for the 2024 hit “La Intención.”
Christian Nodal will be playing at Billboard’s THE STAGE at SXSW on Friday, March 15, 2024. The event will be at Moody Amphitheater @ Waterloo Park (500 E 12th St., Austin TX 78701) starting at 7 PM CT. Get your tickets here: https://www.ticketmaster.com/billboard-presents-the-stage-at-sxsw-tickets/artist/2860552. Please note that badge holders will receive priority admission, and the general public will be admitted on a first-come, first-served basis. Music starts at 6:00 PM daily.
Mariángela
Mariángela discovered at a very young age the transformative and healing power of music. After teaching herself to play guitar and piano, she began composing songs that allowed her to ex- press her experiences and connect deeply with her audience, while representing the complexity of her life as a multicultural artist.
Born in the Mexican city of Monterrey and raised in Texas, Mariángela grew up surrounded by both iconic and trending songs from both sides of the border. Her sound is a perfect fu- sion of rock, pop and alternative instrumentals which incorporates folk and ballad melodies. She is inspired by the works of Natalia Lafourcade, Stevie Nicks, Mazzy Star, Natalia Jiménez, Pink Floyd and Pearl Jam, as well as the folklore of Veracruz, her father’s homeland. She found masters for her lyrics in Latin American poets Jaime Sabines (Mexico) and Mario Benedetti (Uruguay), also in Joan Baez and Bob Dylan.
Mariángela’s music is born on her guitar or piano, instruments she learned to play by herself, and become vehicles to share her experiences in songs that capture the essence of human emotions.
Mariángela will be playing at the Ecco Drop Showcase on Tuesday, March 12, 2024 at Rozco’s (1700 E 6th St, Austin, TX 78702) at 9 PM CT.
Diamante Perez
Y’all already know I have been following Diamante since SXSW 2021. This artist is one of my all time favorites and a MUST this SXSW.
Diamante Perez is a 25-year old Latin artist from Ulysses, Kansas signed to Marca Única. He made his SXSW debut in 2021 headlining the very first ever official Regional Mexican showcase in the festival’s history.
His first release under the imprint has garnered over 2 million streams in a few short months. His most recent EP release En Mis Sentimientos is a preview to his upcoming self-titled album SOY UN DIAMANTE scheduled to release in May.
Diamante Perez will be playing at Across the Board presented by Figure It Out Agency Friday, March 15, 2024. The event will be at Palm Door on Sixth (508 E 6th St, Austin, TX, 78701) starting at 7 PM CT.
Estevie
Sarah Silva, aka Estevie, a proud first-generation Mexican American, spearheads the revival of old Latin sounds in pop. At 20, she fuses traditional Latin styles with modern pop, creating an addictive and uniquely evocative sound. Raised in Beaumont, California, Estevie started singing at eight, won second place in La Academia Kids at 11, and amassed over 1.3 million followers on YouTube by 15. Touring Latin America with a teen influencer group, she played to crowds of 5,000-10,000. In August 2021, her breakout single “Canela” and self-directed video gained 400K views, drawing attention in the regional Mexican genre. Featured on Eslabon Armado’s 2022 album NOSTALGIA, Estevie made history with a top 10 debut on the Billboard 200 and signed with Ricky Reed’s Nice Life Recording Company. Preceding her debut EP “Cumbialicious,” she released singles like “Triste Verano” and “el paso.” Influenced by cumbia sonidera, Estevie artfully blends pop with cartoonish rhythmic layers, Norteno, and Reggaeton notes, creating a unique sound resonating with Latin and broader audiences.
Estevie will be playing at Billboard’s THE STAGE at SXSW on Friday, March 15, 2024. The event will be at Moody Amphitheater @ Waterloo Park (500 E 12th St., Austin TX 78701) starting at 7 PM CT. Get your tickets here: https://www.ticketmaster.com/billboard-presents-the-stage-at-sxsw-tickets/artist/2860552. Please note that badge holders will receive priority admission, and the general public will be admitted on a first-come, first-served basis. Music starts at 6:00 PM daily.
Vortxz
Vortxz is an Indie/Latino rock band based in Houston Texas. The group was founded by Isaias “Rambo” Rodarte whom is the lead singer and song writer. On Lead guitar is Noe Rodriguez whom also produces all of Vortxz’ tracks. Luar Quintanilla is the bass player and Jonathan Lopez is on drums.
Their sound varies from newave indie to alternative rock. Their goal is to make music that helps people escape from the world we are currently living in and be submerged into hope, freedom, and expression.
Vortxz will be playing at Across the Board presented by Figure It Out Agency Friday, March 15, 2024. The event will be at Palm Door on Sixth (508 E 6th St, Austin, TX, 78701) starting at 7 PM CT.
Polo Gonzalez
Born in Mexico and now making waves in the US, Polo Gonzalez has swiftly risen to prominence since his breakout in 2021 with ‘Sencillo Soy’. Boasting an impressive 59 million YouTube views and 81 million Spotify listens, his subsequent hits ‘Sentosa’ and ‘Tan Solo Morro’ have further solidified his status as a force to be reckoned with, amassing 43 million YouTube views and 105 million Spotify streams.
With a massive following of 601k on Instagram, 2.8 million on TikTok, and 5 million monthly listeners on Spotify, Polo Gonzalez stands at the forefront of the Regional Mexican music scene.
Polo Gonzalez will be playing at the LA Times ‘De Los’ Showcase on Saturday, March 16, 2024 at La Factoria (422 E. 6th St., Austin TX 78701) at 1 AM CT.
This list was sooooo hard for me to compile and choose the Latinx artists I am most excited for this SXSW but with over 60 Latinx artists officially performing at SXSW this year, it’s going to be one to remember!
Check out more Latinx artists coming to SXSW 2024 on the schedule here.
I can’t wait y’all!
