Today, I will be covering my top list of Latinx artists to watch in the "Latin Urban" category of SXSW. With the resurrection of reggaeton, a new wave of Latin Urban artists has risen and they seem to be taking over the mainstream.
Joel Zimmerman aka deadmau5 isn't a DJ; he is a producer. Something that I have always admired about him. deadmau5 has been making music for nearly 15 years and he is still LIT AF. His music has been able to transcend generations and even a whole decade. deadmau5 has stayed true to himself and has yet to "sellout" like many of his entertainment counterparts.
I had the opportunity to attend his concert, FINALLY, after months of trying to make plans with these girls. It was crazy, though, because I had reached out as press to see if I could get a chance to get closer to the action and really have the opportunity to review Maluma and his tour. And they ended up saying YES and hooking me up with two tickets and a press pass.